in point

Corporate souvenir for a mutual fund. The cup is made in the image of the foundation’s logo, which is a set of concentric circles. The cup does not have a flat bottom, so it can only stand in the center of the saucer. This symbolizes order, punctuality, accuracy, which are so necessary in financial affairs. From a mechanical action, it turns the process of drinking into a well-balanced ritual, concentrates attention and focuses on the process.